2020 Focus: Maximizing Your Media Coverage – Featuring Kate Barth, Senior Public Relations Manager, Carlton Fields, a national law firm

Professional Development Luncheon Organizations are increasingly engaging in PR, content marketing, and media outreach and as a result, securing media coverage is becoming more difficult as reporters are pressed for time and chased for attention. In fact, in a recent study sponsored by The Associated Press and ExpertFile, journalists surveyed said that it takes approximately … More 2020 Focus: Maximizing Your Media Coverage – Featuring Kate Barth, Senior Public Relations Manager, Carlton Fields, a national law firm

Rebranding AdventHealth – Featuring Steven Jenkins, VP, Strategy and Marketing AdventHealth Central Florida Division, North Region

Please join us for a rare opportunity to glimpse behind a highly successful rebranding campaign for one of Florida’s most iconic brands.  What led to the rebranding? How did the health system plan and execute the campaign? What “lessons learned” arose from their work? Thursday, January 9, 2020 from 11:30 am to 1 pm at the Holiday Inn … More Rebranding AdventHealth – Featuring Steven Jenkins, VP, Strategy and Marketing AdventHealth Central Florida Division, North Region

Kathy Milthorpe to Share LPGA’s New “Drive On” Campaign at November FPRA Professional Development Luncheon

 The Florida Public Relations Association Volusia/Flagler Chapter will offer attendees at its November luncheon an opportunity to learn about the growth of the Ladies Professional Golf Association and its new “Drive On” initiative from Kathy Milthorpe, CFO and long-time LPGA executive. The new program uses the LPGA’s leadership and branding platform to grow the LPGA’s … More Kathy Milthorpe to Share LPGA’s New “Drive On” Campaign at November FPRA Professional Development Luncheon