Tom Macaluso, vice president and creative director of the Anson-Stoner advertising agency, will talk about “Integrating your Public Relations Strategies into Creative and Media Development” at the monthly meeting of the Volusia/Flagler Chapter of the Florida Public Relations Association at 11:30 a.m. Tuesday, June 11.
The June 11 meeting will be at Florida Hospital Memorial Medical Center, Classrooms A and B, 305 Memorial Medical Pkwy., Daytona Beach. Registration and networking will begin at 11:30 a.m. Attendees will receive a summer safety beach tote.
The registration fee, which includes lunch, is $18 for students, $20 for FPRA members, and $25 for non-members. Attendees must register by Friday, June 7. Register for the meeting here, and pay online.
Anson-Stoner is an award-winning Orlando advertising agency that builds brands and grows businesses through strategic thinking and creative solutions. Macaluso’s clients include Walt Disney World, Cirque du Soleil, Advance Auto Parts, Winn-Dixie Supermarkets, Universal Studios, Florida Power & Light and The Orlando Sentinel.
Macaluso and his team won a number of industry awards, including Addy Awards and an FPRA Image Award, for the Florida Department of Health’s Faces of HIV campaign. The integrated marketing campaign launched in 2011 addresses the social stigmas associated with being HIV-positive, and the effects stigmas have on successful HIV prevention. The campaign includes all elements of media and public relations, including social media and digital components.