NASCAR is the No. 1 form of motorsports in the U.S. It’s a sport where anything can happen, and usually does. Join the Volusia-Flagler Chapter of the Florida Public Relations Association (FPRA) on Tuesday, Jan. 14, 11:30 a.m. at the International Motorsports Center for a look at how the communications team works to meet the needs of an evolving industry and media landscape.
David Higdon, managing director of integrated marketing communications, will discuss how NASCAR moved to an emphasis on integrated communications and introduced the best-in-class Fan & Media Engagement Center.
“This is a unique opportunity for public relations professionals to learn from an industry giant,” said Stefany Strong, FPRA Volusia/Flagler chapter president. “We are fortunate to have a professional of David Higdon’s caliber to share his insights on maximizing communication strategies that can benefit any business.”
Since joining NASCAR in 2011, Higdon has been responsible for developing and implementing its integrated marketing communications strategy and providing day-to-day leadership for team members based in Daytona Beach, Florida; Charlotte, North Carolina and New York City.
The event will include a drawing for autographed gifts and other prizes. Non-members are welcome to attend the Jan. 14 luncheon event at the International Motorsports Center, One Daytona Blvd in Daytona Beach at 11:30 a.m. The registration fee, which includes lunch, is $18 for students, $20 for FPRA members and $25 for non-members. RSVP and pay online by Jan. 10 or email firstname.lastname@example.org.