Feb. 11 FPRA Chapter Meeting: PR Under the Arches

McDonaldsIf just a glance of the golden arches makes you hungry for a Big Mac, Egg McMuffin or crispy french fries, you’re not alone. McDonald’s is the world’s leading global foodservice retailer, with more than 34,000 restaurants and1.8 million employees in 118 countries.

Join the Volusia-Flagler Chapter of the Florida Public Relations Association (FPRA) on Tuesday, Feb. 11, 11:30 a.m. at LPGA International for a look at how McDonald’s communications team uses public relations to build trust, sales and happy customers for one of the world’s most recognized brands.

Joe Chabus, communications manager and Bill Kral, account supervisor will discuss McDonald’s successful communication strategies.   “This is a unique opportunity for public relations professionals to learn about a global brand,” said Tyler Stover, FPRA Volusia/Flagler chapter president-elect. “We are pleased to have two professionals from McDonald’s share their insight into how a Fortune 500 company communicates its message to consumers and the media.

Non-members are welcome to attend the Feb. 11 luncheon event at the LPGA International, 1000 Champions Drive, Daytona Beach at 11:30 a.m.  The registration fee, which includes lunch, is $18 for students, $20 for FPRA members and $25 for non-members. RSVP and pay online by Feb. 10, or reply by contacting fpravf@gmail.com.

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