Register for News Media Relations Training

trainingCourse Length: 2 Days in Tampa

Date/Time: Nov. 16-17, 2015, 8 a.m. – 5 p.m.

Price: $295

Host and Training Location:  Florida Department of Law Enforcement
Tampa Bay Regional Operations Center
4211 North Lois Ave., 
Tampa, FL 33614

Course Length: 2 Days in Jacksonville

Date/Time: Nov. 19-20, 2015,  8 a.m. – 5 p.m.

Price: $295
Host and Training Location:  Florida Department of Law Enforcement
921 N. Davis St  Bldg. E, 
Jacksonville, FL 32209

In light of the unrest in Baltimore and Ferguson, as well as other breaking news events involving Law Enforcement, THIS may be the most relevant, timely and valuable training you will ever receive. This class is taught by 2 instructors who were on the ground in both Ferguson and Baltimore during and following the most recent protests.

This class is geared for:  Police, Public Information Officers, Command Staff, Trainers, Community Relations Personnel, Firefighters  and anyone else who deals with the News Media. This fast-paced, hands-on, interactive training is designed to help Law Enforcement communicate effectively with the Media and Public, both routinely and during times of crisis. In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen. The class is conducted by Emmy Award Winning veteran broadcast news reporter Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union, Columbine High School Shootings, the 9-11 Attack and the Oklahoma City bombing.

Class Participation: LIVE On-Camera
To make the experience more realistic, a full-size TV News camera is brought in so that everyone in the class can practice before a LIVE camera.    Breaking News Simulations are run and each student goes before the LIVE camera for interviews and news conferences. The instructor and the rest of the class act as reporters by asking tough questions. Participants are given an objective critique, along with a DVD video of their performance.

Topics Covered:
-Lessons Learned from Ferguson and Baltimore
-Holding an Effective News Conference/Interview
-Keeping  Your  Media Message On Track
-News Release Writing and Distribution
-Becoming More Proactive and Less Reactive
-Using  the Social Media to Your Advantage
-Turning Negative Press into Positive Press
-Creating a More Positive Public Image
-Managing Tricky Questioning
-Handling Ambush Interviews and Investigative Reporters
-Creating and Distributing Your Own Sound Bites and Interviews
-Projecting the Proper Body Language

Materials Provided:  200 page Media Survival Guide/Workbook.  DVD video of on-camera practice.
Maximum Class Size:  25

Click here to register online

Click here to print registration for fax or mail


For any questions or to register by phone: 303-470-0716

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