Learn the PR Strategy Behind the Planned $100 Million Outlet Mall in Daytona Beach

$100 Million Outlet Mall Planned in Daytona Beach (3)Join the Volusia/Flagler FPRA Chapter on Thursday, November 19 and get a behind-the-scenes look at the public relations and communications campaign for the $100 million outlet mall planned in Daytona Beach. John P. Albright, president and CEO of Consolidated-Tomoka Land Co., will discuss retail tourism and the public relations strategy behind the project, as well as economic development opportunities surrounding the retail expansion in Volusia County.

Registration and networking begins at 11:30 a.m. at LPGA International Clubhouse, 1000 Champions Drive, Daytona Beach. The luncheon and presentation begins at noon.

The general public is welcome. The cost is $18 for students, $20 for FPRA members and $25 for non-members. You may also pay at the door. Click here to RSVP and pay online.

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