Lori Campbell Baker to be honored as the 2016 ‘Great Communicator’

Lori Campbell Baker

Lori Campbell Baker

DAYTONA BEACH, Fla. – Lori Campbell Baker, APR, executive director of the Daytona Beach Convention and Visitors Bureau, has been named 2016 Great Communicator by the Florida Public Relations Association’s Volusia/Flagler Chapter. The award will be given at the organization’s monthly luncheon on Wednesday, Aug. 17, from 11:30 a.m. to 1 p.m. at LPGA International, 1000 Champions Drive, Daytona Beach.

Campbell Baker, who will also be speaking at the luncheon, has more than 20 years of experience in corporate communications, marketing and public relations. She served as public relations director of the Daytona Beach CVB at three different times before being named executive director this summer. At the CVB, she is in the position of influencing literally thousands of travelers coming to Daytona Beach each year and that, in turn, affects hundreds of businesses and thousands of residents in our community who rely of tourism.

Campbell Baker also has a long history of community service. She is chair of the Visit Florida Global Communications Committee and serves on the board of United Way and the Tourist Development Council. She is former vice chair of the Halifax Area Advertising Authority. She is past president of Halifax Habitat for Humanity and the Domestic Abuse Council and is a member of Daytona Beach Rotary Club and Tiger Bay Club. She is a graduate of Leadership Daytona and the Volusia County Citizens Academy and serves on the International Speedway Coalition.

“Lori is an effective communicator whose work directly impacts the economic well-being of our community, and she does an amazing job for us,” said Cindi Lane, APR, vice president of special projects for the FPRA chapter. “She’s a member of FPRA, is accredited in public relations, and is quick to share her talent and expertise with other public relations professionals and our student members at our monthly meetings. Like many PR professionals, she often works behind the scenes to bring positive attention to our community. Our chapter is proud to recognize Lori as the Volusia-Flagler ‘Great Communicator’!”

A graduate of the University of Central Florida, Campbell Baker is a longtime resident of Volusia County. In addition to her positions at the Daytona Beach CVB, she has worked in public relations and marketing for the Daytona Beach News-Journal, International Speedway Corp., and Bethune-Cookman University.

The Great Communicator Award honors excellence in public relations and communications and is the highest award the local FPRA chapter can bestow on a professional. This is the only award that honors lifetime achievements in effective communications in Volusia and Flagler counties. John E. Evans, a past recipient of the Great Communicator Award, will serve as the master of ceremonies.

To attend the luncheon and award presentation, RSVP online at http://www.fpravolusiaflagler.org. The cost is $18 for students, $20 for FPRA members and $25 for non-members. The public is welcome.

The oldest public relations association in the U.S., the Florida Public Relations Association was founded in 1938. For more information about the Volusia-Flagler Chapter of FPRA, visit http://www.fpravolusiaflagler.org. For more information about the awards luncheon, contact Cindi Lane, APR, at 386-214-4729.

About the Florida Public Relations Association, Volusia/Flagler Chapter:
The Florida Public Relations Association (FPRA) is dedicated to developing public relations practitioners who utilize ethical practices to enhance the public relations profession. The Volusia/Flagler Chapter of FPRA includes nearly 60 professionals and students and the organizations they represent. To join, visit the state FPRA website, http://www.fpra.org.

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