Lori Campbell Baker, APR, was honored as the 2016 Great Communicator for her lifetime of achievement in public relations and her service to the community.
The award is the highest award bestowed by the Florida Public Relations Association’s Volusia/Flagler Chapter. Campbell Baker, executive director of the Daytona Beach Area Convention & Visitors Bureau, was honored Aug. 17 at FPRA’s annual awards luncheon at LPGA International.
The Great Communicator Award honors excellence in public relations and communications and is the only award that honors lifetime achievements in effective communications in Volusia and Flagler counties. Retired Halifax Health Director of Corporate Communications John E. Evans, the 1999 recipient of the Great Communicator Award, served as the master of ceremonies. The 2016 Great Communicator Award was presented by Chapter President Angela Daniels and member Kate Holcomb, APR. Six past Great Communicator recipients attended the program.
A graduate of the University of Central Florida who has earned Accreditation in Public Relations (APR), Campbell Baker has more than 20 years of experience in corporate communications, marketing and public relations. She served as public relations director of the Daytona Beach CVB at three different times before being named executive director this summer. She also has a long history of community service, including as current chair of the Visit Florida Global Communications Committee and member of the board of United Way and the Tourist Development Council.
Campbell Baker spoke at the awards program, recalling that she joined FPRA on the advice of a college professor just before moving to Volusia County in the 1990s. She credited the organization with keeping her up-to-date in her career and in helping her establish contacts with other local PR professionals.
Campbell Baker is a resident of Ormond Beach. In addition to her positions at the Daytona Beach CVB, she has worked in public relations and marketing for the Daytona Beach News-Journal, International Speedway Corp., and Bethune-Cookman University.
Also at the program, Cindi Lane, APR, was honored as the Chapter’s Member of the Year. Lane is the Chapter’s president-elect and served as vice president for special projects this year. Lane is the communications and marketing manager for the City of Palm Coast. She is a graduate of the Leadership Flagler program of the Flagler County Chamber of Commerce earlier this year.
The oldest public relations association in the U.S., the Florida Public Relations Association was founded in 1938.