March 7 Lunch Meeting: “Demystify the PR Plan”

It is said that a well-constructed plan is the essential foundation for any successful public relations campaign.

“Demystifying the PR Plan” is the topic of the next meeting of the Volusia/Flagler Chapter of the Florida Public Relations Association on Thursday, March 7, at LPGA International. Interested attendees should RSVP as soon as possible to reserve a spot.

Chris Gent, APR, CPRC

This month’s program will feature Chris Gent, APR, CPRC, of Kissimmee Utility Authority, who will offer tips on how to improve your ability to plan and manage PR campaigns, including resource allocation, budgeting, and the development of project teams and campaign elements. Gent will also highlight the public relations process – research, analysis, objective setting, planning, implementation and evaluation.

Gent is vice president of corporate communications for Kissimmee Utility Authority, Florida’s sixth largest municipally-owned electric utility. He holds responsibility for the utility’s internal and external communications, including marketing and advertising, media and public relations, employee outreach, special events and corporate philanthropy.

An FPRA member since 1994, Gent has served 13 years on FPRA’s state Board of Directors, including 11 years on its Executive Committee, State President in 2014 and FPRA Counselors’ Network chair in 2018. He received FPRA’s Doris Fleischman Award in 2001 and Member of the Year in 2011.

Gent earned his bachelor’s degree in communications from the University of Central Florida and a master’s in strategic public relations from The George Washington University in Washington, DC, where he graduated valedictorian in 2011. He and his wife live in Orlando and have seven children, one granddaughter and a second grandchild due this summer.

To support the Neighborhood Center of West Volusia, the chapter’s featured charity this year, attendees are asked to bring personal hygiene products to be donated this month. Suggested items include shampoo, soap, deodorant, feminine hygiene products, toothbrushes, toothpaste, hand sanitizer and nail clippers/files.

FPRA Volusia/Flagler’s luncheon meeting is open to public relations professionals, business people and the public and will be held at LPGA International, 1000 Champions Drive, Daytona Beach. Check-in and networking begin at 11:30 a.m., and the program starts at noon.

Please RSVP by no later than March 5. The cost, which includes lunch, is $25 for FPRA members, $30 for non-members and $20 for college students. Payment should be made online in advance; the cost is $5 more if you pay at the door.

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