May 2 Lunch Meeting: ‘Cutting through the Digital Noise’

Want to inspire loyalty for your business or organization? Raise awareness about what you do? Attract new customers?

You’ve probably already been using online marketing platforms for a while, but here’s the problem: so has everybody else. The rise of social media and an increased sense of content overload has challenged for-profit and non-profit organizations alike to stand out amid the day-to-day “life in the digital noise.”

The Volusia/Flagler Chapter of the Florida Public Relations Association will present “Cutting through the Digital Noise” at its next program, on Thursday, May 2, at LPGA International. RVSP by Tuesday, April 30 to reserve your spot!

Carolyn Capern, CTS Agency

CTS Agency co-founders Greg Trujillo and Carolyn Capern will discuss practical techniques that your business or organization can use to make an impact with your audience.

Based in downtown Orlando, CTS Agency has created and implemented digital and traditional marketing strategies for FINFROCK, Harbor House of Central Florida, Orlando

Greg Trujillo, CTS Agency

Science Center, “Rethink Homelessness” campaign for the Central Florida Commission on Homelessness, “Step Up Against Poverty” campaign for United Against Poverty – among many others. Its employees are regularly featured speakers about digital marketing, effective messaging, and cause-based advocacy at digital conferences.

At the end of the program, attendees will be able to:

  1. Identify the key differences between audience-first marketing and brand-first marketing
  2. Understand what it takes to craft ‘thumb-stopping content’ for digital media
  3. Develop practical promotions strategies to get your message in front of your audience

FPRA Volusia/Flagler’s luncheon meeting is open to public relations professionals, business people and the public and will be held at LPGA International, 1000 Champions Drive, Daytona Beach. Check-in and networking begin at 11:30 a.m., and the program starts at noon.

Please RSVP at least two days in advance. The cost, which includes lunch, is $25 for FPRA members, $30 for non-members and $20 for college students. Payment should be made online in advance; the cost is $5 more if you pay at the door.

CTS Agency logo

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