June 6 program: ‘Research Drives. Campaign Thrives.’

Daytona Beach tourism will be in spotlight at the June 6 program of the Volusia/Flagler Chapter of the Florida Public Relations Association, when the Daytona Beach Area Convention & Visitors Bureau presents, “Research Drives. Campaign Thrives. – The Five W’s of a Campaign Launch – Who, What, When, Why and What’s Next.”

The lunch program will be held at LPGA International in Daytona Beach. RSVP today to reserve your spot for this informative and engaging presentation.

Campbell Baker_Lori
Lori Campbell Baker, APR

Presenters will be CVB Executive Director Lori Campbell Baker, APR; CVB Director of Communications Kate Holcomb, APR; and Evelyn Fine, President of Mid-Florida Marketing & Research.

The program will be a case study on the CVB’s tourism campaign – how it was developed and implemented, how it performed in its first year, and what new elements are being rolled out for the second year of the campaign. The presentation will explain how extensive research was used to build the campaign and evaluate its success.

The Daytona Beach Area CVB is working on next phase of the marketing campaign now, and the presenters will share information on new campaign elements, new economic data, the addition of focus groups in two new cities, and which new target demographic is being added. One lucky attendee will win a Daytona Beach swag bag, so bring your business cards!

Kate Holcomb, APR

FPRA Volusia/Flagler’s luncheon meeting is open to public relations and marketing professionals, business people and the public and will be held at LPGA International, 1000 Champions Drive, Daytona Beach. Check-in and networking begin at 11:30 a.m., and the program starts at noon.

To support the Neighborhood Center of West Volusia, the chapter’s featured charity this year, attendees are asked to bring men’s personal hygiene products to be donated this month. Suggested items include shampoo, soap, deodorant, shaving kits and/or other men’s products.

Please RSVP by June 4. The cost, which includes lunch, is $25 for FPRA members, $30 for non-members and $20 for college students. Payment should be made online in advance; the cost is $5 more if you pay at the door.

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